With road injuries among the top 10 causes of deaths worldwide, game-changing innovations are needed to support the future of transportation and mobility. Samsung is driven to bring safe autonomous technology and enhanced connectivity, with the ultimate goal of providing safer mobility, while creating a superior in-vehicle experience for all.
To meet this goal, our investments, partnerships, and development focus on five key areas:
Addressing computational hardware (“compute”) needs for advanced autonomy
Ground-breaking sensor technology for affordable, safer implementation
Integrating the best algorithm technologies to build the safest solutions
From data storage and analysis to diagnostics and maps for mobility services
Enabling cutting edge user experiences for both drivers and passengers
The auto industry is racing towards a new era of innovation. Consumers are demanding advanced driver-assistance systems (ADAS) as the benefits become clear.
We designed Samsung DRVLINE® to transform the ADAS market by building a platform that is open, modular, and scalable, allowing you to build safe and reliable ADAS solutions with faster times to market.Learn more
Matthias Rudolph is Vice President and head of the Smart Machines group at the Samsung Strategy & Innovation Center. In this role, he leads Samsung’s automotive strategy and initiatives, focusing on disruptive technologies and platforms for automated driving systems.
An avid soccer fan and runner, Rudolph joined Audi after his university studies, beginning his automotive career in powertrain testing and electronic control systems. He eventually turned his efforts to advanced driver assistance systems, becoming the Senior Director of Architecture for Driver Assistance Systems where he developed all the relevant components and sensors for ADAS including framework, sensor fusion, and AI development. Later, as Vice President of Component Development of Automated Driving, Rudolph helped bring a range of automated driving systems to market, from lane-keep assist to traffic sign recognition, as well as the development of Audi’s central driver assistance controller (zFAS).
Rudolph has an MA in Electrical Engineering from Kassel University and a Ph.D. in Aerospace and Engineering Mechanics from Iowa State.