John Absmeier

A message from John Absmeier

Hello, and welcome to the new Samsung DRVLINE website! We’re excited to show the world what we’ve been working on with HARMAN and our partners for the past year – the Samsung DRVLINE platform for the development of advanced driver assistance systems (ADAS) and highly automated vehicles.

We will be sharing more information about this platform in the coming year, but for now what you need to know is that we’ve built this platform to be different from other ADAS platforms in the industry: our focus is on making the platform open, modular and scalable. You’ll see this coming up a lot in our materials. We think the best way forward is by working collaboratively with the best partners for each piece of the ADAS puzzle, instead of walling off the architecture and keeping everything closed.

We’re also leveraging the strengths of both Samsung and HARMAN in this effort: Samsung bringing its size, strength, technology and speed, and HARMAN bringing long experience as a Tier 1 supplier to the automotive industry.

We’ve invested more than a quarter of a billion dollars in this effort so far, both internally and externally, and set up the $300 million Automotive Innovation Fund to find and invest in the best new ADAS-related technologies.

We think the year ahead is going to go a long way toward fulfilling the promise of safer, smarter mobility, and we’re excited to help lead the way.

John Absmeier
Vice President and Head of Smart Machines, Samsung Electronics
Senior Vice President, Autonomous/ADAS Strategic Business Unit, HARMAN